I led the development of the brand identity from scratch, crafting a visual system that reflects Geruwah’s unapologetic style and deep artistic roots.

The identity centers around a custom gothic-inspired logotype paired with vibrant purples, sharp typographic contrasts, and a touch of mysticism. The use of purple isn't just aesthetic—it draws inspiration from the traditional color of tattoo stencils, subtly connecting the brand to the tattooing process itself.