The Italian Seltzer Company partnered with us to redesign the packaging for their flagship product, Mulberry Street New York Seltzer, and revitalize their digital presence. I led the full design process—shaping the brand's refreshed identity, creating the new packaging, and designing the website’s UX and UI to ensure a cohesive, elevated experience across all touchpoints.

Through a bold new visual system, curated imagery, and a streamlined online platform, we helped reintroduce Mulberry Street to the highly competitive beverage market, resulting in renewed engagement and greater brand visibility.