Bellwether Coffee, an innovator in the coffee industry, partnered with SE Studio to refresh their digital presence. I led the full redesign of their website experience—revamping user flows, crafting a modern, intuitive UI, and refining the brand identity to better align with their forward-thinking mission.

My focus was on enhancing usability, strengthening visual consistency, and building a scalable design system that supported Bellwether’s growth and positioned them for a successful product launch.